3 Ways to Increase Roofing Resilience Against the Elements

With the frequency of high winds, hailstorms and other extreme weather conditions on the rise, building material manufacturers—particularly those offering shingles—are paying close attention to how best to reinforce their products against such threats. Here are a few implications from IKO experts Scott Campbell and Kevin Earnest that roofing contractors should keep in mind on their next project.

3 Slides

A roof is the first line of defense against the fury that nature can display when the weather turns foul. And with the frequency of wind and hailstorms on the rise, it should come as no surprise that building product manufacturers are paying attention to the potential damage that severe weather conditions may inflict on homes and businesses. In the world of roofing, and specifically shingles, manufacturers are developing products that seek to increase a roof's resilience and address some of the most challenging conditions roofing and exteriors projects may face.

The time to prepare a home is before a storm gets brewing. Here are three implications of severe weather to remember for your next roofing and exteriors job.

About the Author(s)

Scott Campbell

VP of Sales, Western United States, IKO

Scott Campbell joined IKO in 2013 as their Northwest Regional Manager and is now VP of Sales for the Western U.S. Prior to joining IKO he was with AZEK Building Products and Jeld-Wen. He has a BS in Business Administration from the Eberhardt School of Business at the University of the Pacific. IKO is a worldwide leader in the roofing, waterproofing and insulation industry for residential and commercial markets. Committed to a high level of vertical integration, IKO operates more than 35 manufacturing plants throughout North America and Europe. IKO is a family-owned business established in 1951.

Kevin Earnest

VP of Sales, Eastern United States, IKO

Kevin Earnest joined IKO in 2021 as a Territory Sales Representative and is now VP of Sales for the Eastern U.S.  Prior to joining IKO he was with David Weekley Homes and McCar Homes. He received his BSBA in Finance from Western Carolina University. IKO is a worldwide leader in the roofing, waterproofing and insulation industry for residential and commercial markets. Committed to a high level of vertical integration, IKO operates more than 35 manufacturing plants throughout North America and Europe. IKO is a family-owned business established in 1951.

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