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This annual report from the Farnsworth Group gauges how construction industry pros perceive some of the biggest brands.
January 17, 2024
Each year, the Farnsworth Contractor Brand Ratings provide an in-depth review of brand health among more than 30 construction and building material product categories. The recently released report includes seven asphalt roof shingle brands and eight vinyl siding products that contractors prefer over competitors.
As part of the study, the Farnsworth Group gauges the perspectives of industry pros to analyze and benchmark awareness, use, preference and brand attributes from top brands in each category. Farnsworth looks at asphalt roofing shingles and vinyl siding, among other products common in the construction industries.
Here are the highlights from this year’s report:
For a more in-depth look at the results of the 2023 Farnsworth Contractor Brand Ratings study, check out the full report.
Editor, Infrastructure & Construction, Informa Markets
Kaitlin Schuler has nearly a decade of experience as an editor and journalist. Prior to joining Informa, Schuler served as special projects editor for Professional Remodeler magazine and, previously, editor for the American Nuclear Society. She earned a master's in journalism from the Medill School of Journalism at Northwestern University, and a bachelor's in English from the University of Michigan. She now resides in southwest Michigan with her fiancé and 12-year-old cat.
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