Introducing the Winners of the IRE Innovative Product Showcase and Awards

The winners in the People's Choice and Experts' Choice categories represent a vast array of products and services in roofing and other exterior categories.


March 5, 2024

2 Min Read

The International Roofing Expo has announced the winners of the 2024 Innovative Showcase and Product Awards in the People’s Choice and Experts’ Choice categories, representing a vast array of building products and technologies.

The Innovative Product Awards is an industry recognition program that celebrates innovations in roofing and other exterior products, according to the International Roofing Expo, the industry's biggest annual tradeshow.

The products and technologies were selected by hundreds of roofing and exteriors professionals and a panel of industry experts. According to the experts, their winning choices stood out from the competition in their ability to boost performance or sales, increase customer satisfaction or worker safety, and/or set a new industry standard in the field. 

The program entries were on display at the recent 2024 International Roofing Expo that Feb. 6-8 in Las Vegas. Attendees could view the products and services in the showcase area for the People’s Choice Award across eight categories. The People’s Choice Award is presented to one winner in each program category. Voting opened in late January and ended Feb. 23.

"It’s important for the industry to honor the products and services that are pushing the limits in our market today,said Rich Russo, show director for the International Roofing Expo. “Congratulations to the 2024 award winners!” 

And the winners are ...

People's Choice Winners Business Software & Tech Products: Domely

Coatings, Caulks & Sealant: Flashing Grade Silicone

Gutters & Roof Drains: Hidden Gutter System by Krop

Roofing Products: Thunder stone chip coated roofing from BTR Systems

Safety & Fall Protection: Ladder Latch Pro

Siding & Insulation: LP SmartSide Nickel Gap Siding

Tools, Equipment & Machinery: VARIMAT 700 – Next Generation Performance

Water Proofing, Flashing Vapor Barriers, Underlayments & Insulation: Polyanchor Family

Experts' Choice Winners

  • Weatherlok Interlock Shake Roofing

  • Thunder stone chip coated roofing from BTR Systems

  • Life Grab 360-degree Roof Bracket Ultimate Roof Safety Innovation Roofing Process Video Builder

  • StormFighter FLEX Polymer Modified Impact Rated Shingles

Check out photos of and information about the winners here.

About the Author(s)


IRE360, the official digital media brand of the International Roofing Expo, serves contractors, builders and remodelers in the roofing and exterior industries. We provide construction business owners and industry professionals with the solutions and education they need to run a successful business. We offer insights on the latest products, equipment and projects and cover trending topics, including safety, technology, workforce hiring and retention, business strategies, project management, insurance and risk management.

Subscribe to get the latest information on products, technologies and management.
Join our growing community and stay informed with our free newsletters.

You May Also Like