World of Concrete Gives Extra Attention to Sustainability

Like the industry World of Concrete serves, sustainability is highlighted as a main focus of this year’s show. Group Director Jackie James discusses the extent of the event's green mission.

Bradford Randall, Former Associate Editor

January 18, 2022

2 Min Read
Sustainability is a main focus of World of Concrete in 2022.
Informa Markets

From the lights that shine on the show floor to the liners in the trash bins, sustainability is an overarching focus of this year’s World of Concrete.

Jackie James, World of Concrete’s group director, highlighted the extent of World of Concrete’s commitment to a green mission. She said sustainability is important to World of Concrete because it’s important to all the stakeholders involved in the show.

“We feel that, as the leading trade show for this industry, it is our responsibility to be an example,” James said.

James said World of Concrete supports the efforts of those the show serves. She said the show also provides a networking opportunity that can lead to a more sustainable concrete and masonry industry for the future.

She said the show is doing everything possible to be more sustainable and promote sustainability.

“This is no small feat to accomplish,” James said.

Examples of the show’s efforts to have a reduced carbon footprint include the use of biodegradable trash bin liners, the utilization of renewable electricity and the elimination of most aisle carpeting on the show floor.

The World of Concrete staff has also been trained to properly dispose of recyclable materials, and much of the show’s graphics have been produced with environmentally friendly water-based ink. Additionally, natural gas forklifts, digital exhibitor service manuals, and the recycling of scrap metal help the show reduce its carbon footprint.

James said sustainability is important to World of Concrete because it is important to the show’s stakeholders, including World of Concrete’s parent company, Informa. James said sustainability is also important to the show’s cosponsoring associations, exhibitors and attendees.

World of Concrete estimates say roughly 80 percent of materials used at the show are recycled.

Attendees at the World of Concrete will notice conveniently located bins, where guests are asked to recycle their badges. Those who participate will be eligible to win a $50 Amazon gift card. Winners will be contacted after the show.

James underscored that World of Concrete is committed to inspiring sustainable development and running an environmentally responsible event, along with running a socially responsible event.

“It will take the efforts of all those in the building sector coming together to fully realize a built environment that is sustainable,” James said.

Click here to learn more about World of Concrete's sustainable mission.

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About the Author(s)

Bradford Randall

Former Associate Editor, WOC360

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