Construction Education

Leading Pool, Spa Retailer Talks Maximizing Sales Efforts in Challenging Times

Jeff Brooks, VP of Sales for Aqua Quip, talks about navigating time constraints, making the most of virtual, maximizing sales potential and more on the show floor at the 2021 PSP/Deck Expo.

Kaitlin N. Schuler, Editor

May 11, 2022

In this episode of the Pool & Spa Influencer Series, Jeff Brooks, VP of Sales for Aqua Quip in Seattle, sat down with Chief Editor Rachel Williams to discuss challenges in the sales space, the benefits of taking business virtual, and how to maximize sales potential. Here are three key takeaways from their conversation:

Consumers love virtual. If you aren't yet taking sales virtual, it's time to try it out.
Look for ways to expand your virtual offerings. For example, Aqua Quip's virtual presence began on the sales side, but they now offer virtual orientations for new owners of swimming pools or hot tubs and even virtual service calls.
Focus on what else you can add to the sales experience, including additional services and accessories, especially during times of supply chain shortages and limited inventory.

Click the video above to hear more from their conversation.

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About the Author

Kaitlin N. Schuler

Kaitlin N. Schuler

Editor, Infrastructure & Construction, Informa Markets

Kaitlin Schuler has nearly a decade of experience as an editor and journalist. Prior to joining Informa, Schuler served as special projects editor for Professional Remodeler magazine and, previously, editor for the American Nuclear Society. She earned a master's in journalism from the Medill School of Journalism at Northwestern University, and a bachelor's in English from the University of Michigan. She now resides in southwest Michigan with her husband and two cats.

See more from Kaitlin N. Schuler

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