Construction Education

Increase Roofing Sales Using Intrinsic Motivation

Want to know a secret to building up your roofing company's bottom line? Sales Transformation Group's Ryan Groth shares some ideas, including how to focus on the integral step of building an exceptional sales team and the importance of establishing a company vision that inspires intrinsic motivation in your employees.

Kaitlin N. Schuler, Editor

July 22, 2022

You can't build something if you haven't sold it. That's what Ryan Groth, founder of Sales Transformation Group, lives by when working to help roofing contractors seeking to build up an incredible sales team.

In this exclusive interview with Roofing & Exteriors at the International Roofing Expo, Groth shares insights on:

How to build a high-performing sales team
Why having consistent incoming sales is crucial to your bottom line
The key to building a scalable sales system that will grow with your company

Click the video above to watch the full interview, and check out past Influencer Video Series editions here.

About the Author

Kaitlin N. Schuler

Kaitlin N. Schuler

Editor, Infrastructure & Construction, Informa Markets

Kaitlin Schuler has nearly a decade of experience as an editor and journalist. Prior to joining Informa, Schuler served as special projects editor for Professional Remodeler magazine and, previously, editor for the American Nuclear Society. She earned a master's in journalism from the Medill School of Journalism at Northwestern University, and a bachelor's in English from the University of Michigan. She now resides in southwest Michigan with her husband and two cats.

See more from Kaitlin N. Schuler

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