Education, Networking Continue with Hybrid PSP/Deck+ Event

PSP/Deck+ is an online opportunity for pool and spa pros to network, learn best practices, and discover new technology.

Anthony Locicero, Associate Editor

November 30, 2021

3 Min Read
PSP/Deck+ is an online opportunity for pool and spa pros to network, learn best practices, and discover new technology.

From the team at International Pool | Spa | Patio and Deck Expo (PSP/Deck Expo) comes PSP/Deck+, a hybrid event taking place from 10 a.m. to 6 p.m. EST on Dec. 7-8.

PSP/Deck+ is an online opportunity to network, learn best practices, and discover new technology. 

There will be live and on-demand sessions and attendees can research the suppliers their business relies on. 

The hybrid event features a mix of the best education from the LIVE event, plus all-new education. All sessions will be available on-demand for two weeks post-event.

Attendees can also browse the list of exhibiting companies who participated in the Dallas event and leave a virtual business card with any company they’d like to connect with post show.

This event is for:

  • Attendees who want more time to visit vendors.

  • Those who missed a session at the live event.

  • Attendees who were unable to travel to the live event.


Tuesday, Dec. 7

Keynote: It’s a Water-full Life

10:00 a.m. | Dr. Wallace J. Nichols and Rowdy Gaines

Kick-off PSP/Deck Expo with inspiration from Dr. Wallace J. Nichols, author of "Blue Mind," and Rowdy Gaines, a former competitive swimmer, U.S. Olympic Hall of Fame member, three-time Olympic gold medalist, and member of the International Swimming Hall of Fame.

Leading a Water-full life” has both mental and physical benefits. Nichols will start by exploring why humans are drawn to the water and how water can set our minds and bodies at ease. 

From there, Gaines will take the stage and share his story. Through his perseverance and connection to water, the three-time gold medalist, 11-time record holder, five-time world champion and Hall of Fame Inductee learned life lessons that you can apply to your business, such as taking risks, achieving excellence, and the importance of teamwork.

What’s Your Pink Pig? How to Feed and Nurture Your Competitive Clout!

11:00 a.m. | Anne Obarski

Marketing, service and creating a customer experience are all critical parts of any successful pool business. But what is it that really sets your company apart from the competition. . . in an unusual way, post-crisis?  

Learn how creating and marketing a “Contagious Experience” for your customers will drive them to your business the first time—and then encourage them to return and spread the word along the way.

Deck Stair Codes and Building Details

1:00 p.m. | Mike Guertin

Topics Include:

  • Stringer design and spans

  • Attaching a stairway to the deck

  • Attachment location limitations

  • Independent support system

  • Hardware for attaching stringers

  • Stair Guard requirements

  • Stabilizing guard posts

  • Bracket

  • Bolt

  • Post/footing

  • Footings for deck stairs

  • Landings for stairways

Enhancing Your Digital Marketing After a Pandemic

2:00 p.m. | Bruce Porter

Topics include:

  • Fine-tuning your website for better engagement

  • Increase organic traffic with Search Engine Optimization (SEO)

  • Reputation management

  • Sales funnels to manage leads

Wednesday, Dec. 8

12 Company-Crushing Killers That May Be Lurking Inside Your Business Right Now

10:00 a.m. | Brett Lloyd Abbott

Attendees will learn how to:

  • Create marketing that will cut through the clutter, and get your message noticed above all your competitors.

  • Attract and engage your prospects in a way that lets your marketing do most of the selling for you, before your face-to-face meeting.

  • Set up processes that strengthen the bonds with your customers, and keep them referring few clients, and come back for more.

  • Control the growth and revenue of your business like a “profit faucet."

Industry Myths of Water Chemistry & Testing Revealed

11:00 a.m. | Wayne Ivusich

Discuss the most commonly held myths and errors concerning testing for pool/spa water and how to recognize and overcome these misrepresentations, resulting in increased credibility and optimum customer service.

Build A Great Place To Work That Attracts & Retains Top Talent

1:00 p.m. | George Hedley

By focusing on building a great place to work, you can find, attract, hire, develop, promote and retain top talent which will allow your company to prosper. Learn why people quit or leave, proven hiring tips and referral programs, and what encourages them to stay at your company including compensation, incentives, workload, clear job descriptions, responsibilities, motivation, communication, participation, training, and career promotion ladder. 

All participants from the Dallas event will be automatically registered complimentary for the event.

Registration for new participants is available here for $50 and includes access to all education.

About the Author(s)

Anthony Locicero

Associate Editor, Roofing & Exteriors

Anthony Locicero is an experienced journalist, editor and content creator who has covered breaking news, municipal news and sports before moving into the B2B space. 

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