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Roofing Alliance Executive Director RetiringRoofing Alliance Executive Director Retiring

Alison LaValley will succeed Bennett Judson, who will retire at the end of 2021 after 40 years of service to the NRCA.

October 29, 2021

1 Min Read
Bennett Judson is retiring at year's end after 40 years of service to the NRCA

Bennett Judson, the National Roofing Contractors Association’s VP of meeting services and the Roofing Alliance’s executive director, will retire at the end of 2021 after 40+ years of service to NRCA.

She will be succeeded by Alison LaValley, who has worked with the Roofing Alliance in development and membership for many years.

Working with NRCA for more than 40 years, Judson began her NRCA career in administration and soon moved into leading the NRCA meetings and convention department including the yearly NRCA trade show.

Known for her attention to detail and her larger-than-life notebook that contained every possible detail about the convention, Judson was recognized throughout the industry as the leader and representative of the NRCA convention.

"Bennett’s dedication to the industry includes spending the past 17 years leading, serving and growing the Roofing Alliance’s philanthropic and educational initiatives," NRCA CEO Reid Ribble. "She has been an integral part of the Roofing Alliance’s Most Valuable Player Awards program; Construction Management Schools initiative; Ronald McDonald House Charities partnership; and many technology and research projects.

“Very few people know how hard Bennett worked to build the Roofing Alliance into what it is today,” former NRCA CEO Bill Good added. “She has always led with grace, style and humor.”

LaValley also has a long and established career with the NRCA for more than 30 years and is well known and respected in the roofing industry.

Jessica Priske, who has worked with Judson in both meetings and the Roofing Alliance, will continue her involvement with the Roofing Alliance along with moving into the position of directing and managing NRCA meetings.

Judson will continue her involvement part-time in specific Roofing Alliance programs.

Alison LaValley

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