SRS Distribution Launches Heritage Pool Supply Group

Heritage Pool Supply Group, Inc. entered the pool and spa industry by acquiring Aqua-Gon, Inc.

August 10, 2021

2 Min Read
Mergers and acquistions

Heritage Pool Supply Group, Inc., a new platform within the SRS Distribution family, announced that it entered the pool and spa industry by acquiring Aqua-Gon, Inc., a wholesale distributor of pool and spa products in the Midwest.  
SRS believes the opportunity in pool and spa to be vibrant and intends to invest in a similar strategy that has been utilized to grow two national networks in the roofing and landscape supply industries by building a family of independent companies working in unison from coast to coast.  
The strategy will include acquisitions, opening new greenfield locations, and delivering best-in-class customer service and employee engagement.  
Importantly, SRS will preserve the legacy of every acquired company by maintaining local brand identity and leadership and running the entire group as a family of independents rather than a national platform.  
“We are very excited to be entering the pool and spa supply vertical as a natural extension of our growing landscape and outdoor living supply business," said Dan Tinker, president and CEO of SRS. "We intend to use our growth strategy and playbook to build a growing national footprint over the coming years by partnering with legacy family companies like Aqua-Gon. We also plan to partner with the industry’s best suppliers, deliver a differentiated customer experience, and work tirelessly to become the employer of choice in this great industry.”  
Headquartered in Naperville, Illinois, Aqua-Gon was founded in 1965 and is run today by Phil Horvath, his son-in-law, Mike Brock, and a team of longstanding industry veterans.  
Aqua-Gon serves pool and spa professionals through its network of four branches across Illinois, Missouri, Wisconsin, and Minnesota. To ensure continuity and consistency for customers, employees, and supplier partners, the management of Aqua-Gon will remain in place, and Phil and Mike will continue to guide the company’s future growth and strategy.  
“Aqua-Gon is a preeminent distributor of pool and spa supplies and we are honored to have Phil, Mike, and their team form the foundation of this exciting new vertical for Heritage," said Matt McDermott, president of Heritage. "Aqua-Gon has an outstanding reputation as a trusted partner to customers and suppliers and we look forward to building on the company’s track record of success in the many years to come. I am proud of what our team has accomplished over the last few years in the landscape and outdoor living segment and I believe the best years of growth are ahead of us.”  

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