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Small Businesses Gain Competitive Edge From Family-Friendly Benefits

These companies see employee improvements in productivity, motivation, satisfaction and health, according to The Best Place for Working Parents.

November 9, 2023

1 Min Read
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HR Dive

Small businesses that offer benefits such as health coverage, parental leave and flexible work options see improvements in several employee metrics, including productivity, motivation, satisfaction and health, according to a report last month from The Best Place for Working Parents.

The public-private partnership’s analysis of 49 U.S. employers found, for example, that employers offering health coverage increased their likelihood of having high-performing employees by four times. Those that offered maternity leave, meanwhile, were more than 50 times more likely to have high performers.

Noncore benefits offerings had positive effects as well, per the report. Remote work options increased employee motivation and health and increased employee satisfaction with personal relationships. Paid time off and child care assistance led to similar results, with PTO increasing personal relationship satisfaction by more than 16 times.

To read more about this report from our sister publication, HR Dive, click here.

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