How To: Answering Homeowner Roofing & Exterior FAQs

Cibirix's Scott Kyles goes through how to answer common homeowner FAQs to snag the job.

Scott Kyles, Cibirix Digital Marketing

August 25, 2021

4 Min Read

This Homeowner Roofing FAQs Answered series aims to assist you in answering common questions your customers and leads are likely to ask. In the first edition of the series, here are some tips for answering the question, “Should I replace my roof before selling my house?” All of these responses can be modified and added to a Q&A on your company website to address potential customer questions and establish yourself as a resource for them.

Should It Stay, or Should It Go? – Thinking About Roof Replacement Before a House Sale
So, you’re ready to put your house on the market. That’s great! But what’s the best approach where an aging roof is concerned? Should you repair it, replace it or just leave it and try selling the house as-is?

Thanks for asking! And here’s the answer you’ve been looking for ... it depends. Say what? Don’t fret, we’re about to break it down for you! While there may not be a single, simple directive which applies for every circumstance, there are still some relevant factors you should take into consideration regarding the current status of your roof and your home’s salability.

What Will Happen If I Do Nothing?
Let’s be honest—most homeowners would like nothing better than to do nothing where their present roof is concerned, and just sell their home as-is. That’s a gamble you might be willing to take, but it can also pan out to be gamble that isn’t worth risking. Here are a few negative impacts that can go along with just trying to let your current roof ride:

  • Less Homebuyer Interest We get that you’d rather not have to worry about repairing or replacing your roof, but you also really need to look at it from a prospective homebuyer’s perspective. They REALLY don’t want to have to worry about fixing that roof after the sale, either! Plus, a “fixer upper” roof can give the unwanted impression that the rest of your home is a “fixer upper” too. For this simple reason, it would really be smarter to go ahead and take care of your roof now, so you can then market your home as being “move-in ready” with a straight face.

  • Lowball Offers Some sellers will contemplate simply knocking down the asking price a bit to account for the roof replacement that the new homeowner will have to incur. You may get a few homebuyers to bite with this strategy, but chances are better that the offers you’ll actually get will still end up being less than you hoped for. Providing your prospective buyers a sound roof to begin with will put you in a much better bargaining position.

  • Slower Sale and Possible Financing Snags If you decide not to address your aging or faulty roof, that could honestly end up dragging out the whole sales process. Your buyer may be tempted to continue haggling over price. Worse still, the buyer’s lender could come back and actually require you to repair or replace the roof before closing. In that case, you’d have saved yourself a lot of headache and frustration by just taking care of a roof replacement in the first place!

You’re Right, I Should Do Something; What About Roof Repair?
If your roof is in need of attention, then you really only have two options—repair it or replace it. Wondering whether roof repair could be a viable option? Maybe so, but that depends on the current state of your roof. In conducting a roof assessment, consider the following:
    Damaged or missing shingles (or whatever roofing material you have)
    Excessive shingle granule loss
    Exposed nails
    Damaged/missing flashing
    Condition of chimneys, vent pipes, skylights, and other roof features
    Any signs of interior leaks
    The overall age of your roof

If your roof seems to be in good condition and is still within the timeframe of its expected lifespan, some roof maintenance and spot repair may be all that’s required. However, the only way to know that for sure is to have a certified roofing professional come out and do an inspection.

When Roof Replacement Really Makes More Sense
In many cases, going with a roof replacement is really a better call when it comes to selling your house. Granted, you won’t always recoup 100% of the cost of a new roof in your selling price, but in some housing markets you absolutely can! Regardless, don’t miss this point—being able to market your house as one with a NEW ROOF can be a decided advantage when it comes to attracting more buyers and receiving more offers. And don’t underestimate the curb appeal value of having a new roof on your home for sale, either!

Now, Which Local Roofer Should You Choose?
It’s best to look for an honest, reputable local roofing provider who can help you objectively assess all your options, including providing repair services if that’s a feasible option for your roof. Talk to people you know who have used a particular contractor you’re considering, and check out their reviews on Google, Facebook, BBB, Guild Quality, etc.

We hope you’ve found this information to be helpful. Look for more Homeowner Roofing FAQs Answered articles to be published soon! 

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steep slope roofing

About the Author(s)

Scott Kyles

Cibirix Digital Marketing, Senior Content Specialist & Client Relationship Manager

Scott Kyles is a senior content specialist and client relationship manager for Cibirix Digital Marketing and has extensive experience in producing marketing and branding content for local roofing, siding, windows, and exterior services businesses. He’s also a fan of hot sauces, is an admitted weather nerd, and is better-than-average at ping pong. 

You can connect with him at [email protected].

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