Resilient Asphalt Shingle Roofs & IRE Educational Offerings

The session, led by the Asphalt Roofing Manufacturers Association, aims to increase understanding of resilience in roofing systems and highlight the importance of installing resilient roofing assemblies and features four industry experts.

January 20, 2022

6 Min Read
Asphalt Roofing Manufacturers Association presents Resilient Asphalt Shingle Roofs at IRE

The Asphalt Roofing Manufacturers Association (ARMA) will lead an educational session titled “Resilient Asphalt Shingle Roofs” on Wednesday, Feb. 2 from 7:45 a.m. to 9:15 a.m. at the 2022 International Roofing Expo (IRE). 

The session aims to increase understanding of resilience in roofing systems and highlight the importance of installing resilient roofing assemblies.  

The presentation features four industry experts: Aaron R. Phillips, VP of Technical Services at ARMA; Brian Davis, director of Innovation Support Services at GAF; Stephanie Kiriazes, Codes engineer with Firestone Building Products; and Steve Hern, field technical manager for CertainTeed Roofing.

Each speaker brings a unique perspective and thought-provoking background. 

Phillips serves as ARMA’s primary technical voice and has worked in the asphalt roofing industry since 1988. His career began at TAMKO Building Products LLC, where he spent time in R&D and technical services.

Davis has been with GAF for 15 years working closely with both GAF’s commercial and residential business segments. He was responsible for GAF’s tapered insulation department, technical roofing manuals, technical literature, and detailed drawings with a new focus on innovation and growth. Davis is an active member of AIA, ARMA, IIBEC, NRCA, RICOWI, and currently sits on the Board of Directors for SPRI. 

Kiriazes is a classically trained mechanical engineer working with Firestone Building Products since 2019. She is also the Chair of the Tennessee Council of National Women in Roofing.

Hern works with contractors, owners, and design professionals in resolving field issues related to asphalt shingled and commercial roofing. In addition to training customers and staff in the intricacies of roof installation, Steve prepares technical documents for publication. 

ARMA’s session will cover various topics, including the concept of resilience in the asphalt roofing industry, dealing with wind and water, the challenges of fires and wildfires, and improving impact resistance. 

Scientists predict more frequent, severe, and destructive storms and natural disasters in the future. 

Strengthening buildings to better withstand these events is necessary to fortify our homes, our businesses, and our communities. 

Roofing systems are a key element of the building enclosure that protect people and contents, and asphalt shingle roofs are among the easiest to upgrade to improve their resilience. 

ARMA’s presentation explains the concept of building resilience and shares steps you can take and choices you can make to improve your asphalt shingle roof’s ability to withstand water, wind, fire, and impact.

“We are thrilled to present in front of the IRE audience and connect with our colleagues,” Phillips said. “Our goal is to provide the roofing community with ideas and inspiration they can use to improve the resilience of asphalt shingle roofing systems.”

ARMA is a trade association representing North America’s asphalt roofing manufacturing companies and their raw material suppliers. The association includes the majority of North American manufacturers of asphalt shingles and asphalt low slope roof membrane systems. 

Tuesday’s education schedule at IRE:

7:45–9:00 a.m.: Avoid Common Financial Pitfalls and Business Structure Mistakes

7:45–9:00 a.m.: State of the Industry Research – The Deep Dive

7:45–9:15 a.m.: Casting the Net for Your Future Workforce

7:45–9:15 a.m.: Coffee Is For CLOSERS

7:45–9:15 a.m.: Steep-slope Contractors Plug Into Integrated Photovoltaic Roof Systems

7:45–9:15 a.m.: How to Leverage Fluid Applied Roofing Systems to Scale your Commercial Business

7:45–9:15 a.m.: Protecting Yourself & Your Customers from Insurer Fraud

7:45–9:15 a.m.: The Business Case for Challenging the Status Quo – Improving Employee Recruitment, Retention, and Culture

7:45–9:15 a.m.: Top Safety Training/Certifications for the Roofing Industry

9:30 a.m.–10:50 a.m.: Keynote Session: Lessons. . . An insider’s look at 40 years of Learning, Falling, Failing, and Succeeding

11:15 a.m.–noon: The Science of Successful In-Home Selling

11:30 a.m.– 12:15 p.m.: Accounting Doesn’t Have to Suck!

Noon–12:45 p.m.: Navigating Payment Options

12:15 p.m.–1:15 p.m.: Vinyl Siding Institute Presents – The Basics of Vinyl Siding Installation

12:30–1:15 p.m.: Roofing Apprenticeship Program Certified by Department of Labor

1:30–2:15 p.m.: How to Sell More Effectively in the Home Using a Proven System

1:30–2:30 p.m.: Revolutionizing the Industry with Technology, Training & Drones

2:00–2:45 p.m.: Adhesives in Single Ply Roof Systems

2:45–3:30 p.m.: Run your Business More Efficiently and be More Profitable!

3:40–4:25 p.m.: Build Up Your Marketing Foundation and Increase Your ROI for 2022

4:00–4:45 p.m.: Why Supporting Your Community is Good for Business: From Volunteering to Recycling

Wednesday’s education schedule at IRE:

7:45–9:15 a.m.: Job Hazard Analysis: How can they help with your company’s safety?

7:45–9:15 a.m.: NRCA Update on Roofing Industry Technical Issues

7:45–9:15 a.m.: Production Mastery System

7:45–9:15 a.m.: Resilient Asphalt Shingle Roofs

7:45–9:15 a.m.: Stop Training, Start Coaching

7:45–9:15 a.m.: The Economics of Roofing: The Market Ahead

7:45–9:15 a.m.: The Four Ways Drone Technology Improves Your Bottom Line

7:45–9:15 a.m.: Understanding Metal Roofing: Part I

8:00–11:00 a.m.: The Roofing Alliance Construction Management Student Competition

9:30 a.m.–11:00 a.m.:Estimating the Right Way

9:30 a.m.–11:00 a.m.: Financial Mastery and Key Performance Indicators

9:30 a.m.–11:00 a.m.: Fundamentals of Insulation Vapor Retarders, Air Barriers and Attic Ventilation

9:30 a.m.–11:00 a.m.: GEN Z: The Roofing Industry’s Future Has Arrived

9:30 a.m.–11:00 a.m.: How to Prevent Embezzling in Your Roofing Business

9:30 a.m.–11:00 a.m.: Killer Contract Clauses

9:30 a.m.–11:00 a.m.: Proven Durability, Natural Slate (Steep Slope)

9:30 a.m.–11:00 a.m.: Revolutionary Marketing - From NASCAR, to Football, to the Rackley Army

9:30 a.m.–11:00 a.m.: Understanding Metal Roofing: Part II

9:30 a.m.–11:00 a.m.: Why Roofers should be Installing Solar

11:15 a.m.–noon: The Keys to Rapid Growth and Profitability for Siding, Replacement Window and Roofing Contractors

11:30 a.m.– 12:15 p.m.: Stop FEELING & Start KNOWING

Noon–12:45 p.m.: Green Building Trends and Tools: What You Need to Know for Your Business

12:15 p.m.–1:15 p.m.: Vinyl Siding Institute Presents – The Basics of Vinyl Siding Installation

12:30–1:15 p.m.: Rooftop Equipment Securement: Codes and Solutions

1:30–2:15 p.m.: How to Grow your Roofing Business by Cross-Selling Siding & Windows

1:30–2:30 p.m.: Maximizing Efficiency with Polyglass Self-Adhered Roofing Membranes

2:00–2:45 p.m.: Navigating Material Substitutions for Low Slope Roofing Systems

2:30–3:15 p.m.: How Private Equity Investment will Change the Way Home Improvement Companies Go To Market

2:45–3:30 p.m.: What Leading Contractors are Doing Today to Stay Relevant and Competitive

4:00–4:45 p.m.: Blown Away by ASCE 7-16

Thursday’s education schedule at IRE:

7:45–9:15 a.m.: Adapting to Material Price Increases and Shortages

7:45–9:15 a.m.: Commercial Flat Roofing: Components and Damage Assessment

7:45–9:15 a.m.: How to Leverage your Distributor as a Partner for Success in Today’s Environment

7:45–9:15 a.m.: Managing Customer Expectations

7:45–9:15 a.m.: Metal Deck 101 - Metal Deck Replacement

7:45–9:15 a.m.: Tools and Techniques for Surviving an OSHA Inspection

7:45–9:15 a.m.: Tired of Losing Jobs Based on Price? Learn How to Make Your Proposals Stand Out

7:45–9:15 a.m.: Unlocking Service Growth - Live!

8:00 a.m.–4:00 p.m.: NRCA Foreman Leadership Training, Level 1

9:30 a.m.–11:00 a.m.: 2021 I-codes: Roofing-Related Changes

9:30 a.m.–11:00 a.m.: Blueprint for the Future: Building a Successful and Resilient Company

9:30 a.m.–11:00 a.m.:Boot Camp for Field Leaders—Four Corners of Field Leadership Excellence

9:30 a.m.–11:00 a.m.: Building up Industry & Legacy Together: Watching Brand & Culture Soar!

9:30 a.m.–11:00 a.m.: How a Great Commercial Service Department Can Drive Your Entire Company

9:30 a.m.–11:00 a.m.: Making Your Business Better: Residential Contractors Committee Roundtable

9:30 a.m.–11:00 a.m.: Roofing with the Corps: Doing Roof Work in the Government Environment with US Army Corps of Engineers

9:30 a.m.–11:00 a.m.: The Top 5 Mistakes Roofing Companies Make with Sales Data (and How to Earn Big by Fixing Them

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