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Jen Silver, owner and president of Roofing Utah, spoke with Roofing & Exteriors about key practices for business owners, including leveraging sales prowess when launching a new roofing business and effectively utilizing social media platforms—yes, even TikTok—for marketing.
Jen Silver, owner and president of Roofing Utah, launched the South Salt Lake-based company in late 2019. Her first five years' experience in the roofing industry included time as an inside sales representative at Roofline Supply and as the sales manager and then general manager at a small Utah roofing company. Today, Roofing Utah touts itself as one of the fastest-growing roofing companies in the state—quite the achievement, with Silver being a relative newcomer to the industry.
The relationship between sales prowess and business leadership skills
The importance of focusing on marketing efforts and budgeting early on in the life of a new roofing company
How to effectively leverage social media to grow a roofing business
Which social media platforms are most valuable to roofing contractors looking to grow their business
Click the video above to watch the full interview, and check out past Influencer Video Series editions here.
Editor, Infrastructure & Construction, Informa Markets
Kaitlin Schuler has nearly a decade of experience as an editor and journalist. Prior to joining Informa, Schuler served as special projects editor for Professional Remodeler magazine and, previously, editor for the American Nuclear Society. She earned a master's in journalism from the Medill School of Journalism at Northwestern University, and a bachelor's in English from the University of Michigan. She now resides in southwest Michigan with her fiancé and 12-year-old cat.
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