Don't Miss These Sessions at the International Roofing ExpoDon't Miss These Sessions at the International Roofing Expo

With dozens of sessions available at the 2025 International Roofing Expo, there are plenty of good ways to spend your time. Here are several can't-miss learning opportunities to add to your show schedule:

Wednesday, Feb. 19

So, You Want to Recycle a Roof?

What happens to roofing materials when they’ve reached the end of their service life?  Increasingly, building owners are asking how they can recycle that roofing system, and the industry has been working to respond. This presentation from experts at Holcim and Elevate reviews the challenges associated with recycling the roofing material that is being torn off during the reroofing projects of today.

Is a Rigid Sales Process Actually Holding Your Team Back?

Selling is nuanced, and rigid playbooks often strip away the art and individuality that drive exceptional performance. Joe Jordan, co-CEO of Siro and a former top sales rep, will explore how AI-powered coaching is shifting sales training from occasional, top-down interventions to continual, peer-driven learning. By analyzing real conversations, says Jordan, reps can adopt the best strategies from top performers, while managers can replace lagging performance indicators with new benchmarks that measure objection handling, tone and skill.

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Building Predictability (and Profitability) Into Every Project

With competition increasing, labor shortages and homeowners deferring projects in the face of economic uncertainty, building predictability into your business is crucial. Join Kevin Sturm, head of industry and product marketing at Hover, in exploring five key technology investments to improve efficiency and make projects (and profits) a bit more predictable in 2025.

Thursday, Feb. 20

Heat Smart, Safe Workers: Heat Illness Prevention in the Roofing Industry

This presentation from NRCA Vice President Cheryl Ambrose will delve into heat illness prevention and the regulatory frameworks shaping the roofing industry. With rising temperatures and more frequent heat waves, safeguarding roofing workers from heat-related illnesses is more important than ever. Ambrose will explore effective strategies and best practices for mitigating heat exposure on the job, including proper hydration, rest breaks and the use of cooling technologies. The session will also address current and upcoming regulations that aim to enforce safe working conditions and minimize health risks.

AI in Action: The Future of Home Improvement Purchases

Join Nu Look Home Design Founder and Leap CEO, Patrick Fingles, as he delves into the near future of personalized home improvement. Discover how AI-driven recommendations can transform how homeowners receive information and make decisions about your company. Are you prepared for personalized selections based on individual preferences, budgets and location-specific needs? Learn how to position your business at the forefront of an AI revolution in home improvement.

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What Do You Know About Your Prospective Customers?

The customers you are trying to engage have many ways of knowing about your business, but how much do you know about them? Learn more from GreenSky Senior Director of Content Annette Stevenson about the importance of knowing your market and your prospects, and how this knowledge can inform every aspect of your marketing and selling efforts. Work toward closing more sales by understanding the significance of generational insights, buying and saving habits and homeowner lifestyle priorities.

Friday, Feb. 21

Breaking the Silence: Addressing Mental Health, Suicide, and Addiction in the Roofing Industry

The roofing industry, with its high-pressure work environments, physical demands and fluctuating economic conditions, faces unique challenges regarding mental health, suicide and addiction. Attendees will gain insights from Level Up Consultants founder Mandy McIntyre into the signs of mental distress, effective intervention strategies and resources available to support workers in need.

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Your Path to Becoming a Top 1% Contractor

There are six highly anticipatable business growth steps that contractors must take to have a sellable asset or an income producing machine, according to Weather Shield Roofing Systems President Andy Byma.  Contractors can get caught up in tactical work around acquiring and executing work, Byma says, and their businesses stall short of their dreams or potential. He will address six paradigm-shifting ways in which businesses must evolve that aren't often addressed in the trades.

Shaping Tomorrow's Workforce: Strategies for Development and Growth in the Skilled Trades

This panel discussion will focus on exploring new and innovative approaches to workforce development in the skilled trades and will cover strategies for attracting new talent, enhancing new training programs and fostering new long-term growth in industries that rely on skilled labor. You will hear from young, dynamic industry leaders who will share insights on adapting to changing technologies, new market demands and new demands from younger generations, ensuring a robust and capable workforce for the future.

Latino Track (En Español) — Feb. 19-21

Held each day of the 2025 show, these sessions cover topics including navigating the digital landscape, transitioning from subcontractor to business owner and how to grow your roofing business with a strong team.