List Benefits in Job Ads to Stand Out From Competitors
Advertising employer-sponsored benefits can be a strategic way to draw talent and improve company branding, labor experts say.
August 5, 2024
Nearly 6 in 10 job postings on Indeed in May advertised at least one employer-provided benefit, reflecting more than a 50% increase since January 2020, Indeed’s Hiring Lab reported in late July. This is likely driven by post-pandemic labor market tightness.
The postings most likely to mention at least one employer-sponsored benefit were those in low-wage sectors and with limited remote opportunities. Still, both of these sectors offer fewer benefits overall, Hiring Lab economist Allison Shrivastava wrote.
Professional sectors have the lowest share of postings that advertise a benefit, Hiring Lab found. This may be because job seekers assume employers in these sectors offer benefits and expect to negotiate them later on, researchers noted.
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